Fiesta District Gets New Look
EAST VALLEY TRIBUNE | As the sun set Tuesday evening, Mesa unveiled a bold new look for the Fiesta District. Gigantic entry monuments at the intersection of Southern Avenue and Alma School Road were lit up for the first time, demarcating the entrance to an area once famous for its retail and now a prime target in the city’s campaign for economic rejuvenation.
Changes to Fiesta will make the most difference for retailers in the area of the “Southern Avenue Streetscape Project.” Ana Ramirez, property manager for Fiesta Mall, remarked the mall is already feeling the effects of the improvements. The focus of the project is unabashedly centered on drawing shoppers to the mall and surrounding businesses. Those establishments have patiently waited and worked with the city to complete the changes.
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